Tesla Motors Inc (NASDAQ:TSLA) has focused a lot on their image and brand perception in 2013. Now Tesla Motors Inc (NASDAQ:TSLA) has jumped into the top ten in the Consumer Reports annual Car Brand Perception Survey.
Tesla Motors Inc (NASDAQ:TSLA) received positive reviews, crash test ratings, and their stock price has been shooting up. Tesla Motors Inc (NASDAQ:TSLA) jumped from a 47-point rating in last year’s survey to 88 points and fifth place this year behind Toyota, Ford, Honda and Chevrolet.
Consumer Reports said that Tesla Motors Inc (NASDAQ:TSLA) jumped because the brand can do multiple things well instead of just one or two perception categories. The vehicles are rated based on quality, safety, performance, value, fuel economy, design/style and technology/innovation.
Tesla Motors Inc (NASDAQ:TSLA) ranked high in all of these areas, especially in fuel economy and design/style. The company also hit the top of the technology/innovation table. Toyota leads in fuel economy because of the Prius. Chevrolet hit the top of the performance charts.
The Consumer Reports perception survey is based on perception and not the products themselves. It is based on positive and negative publicity rather than the reliability or customer satisfaction of the vehicles.
“The brand to watch is Tesla Motors, which jumped from 47 points last year, to fifth position and 88 points this year. Tesla had a strong, very public year, with soaring stock prices, magazine awards, sterling crash-test performance, and even claiming the spot as the top-rated car by Consumer Reports. Innovation, performance, and sleek styling is clearly gaining attention and making a positive impression. By accumulating points in several categories, Tesla was able to raise its overall score. This highlights the value of being good at multiple things, rather than relying on a single facet,” wrote Consumer Reports in regards to Tesla.