Tesla Motors Inc (TSLA) Registers ‘Model E’ Trademark

Posted Aug 21, 2013

Tesla Motors Inc (NASDAQ:TSLA) has registered the trademark “Model E.”  This leads to speculation that the company’s anticipated low-cost electric car will launch with that name.  The Tesla Motors Inc (NASDAQ:TSLA) flagship vehicle is the Model S electric sedan.  Next year, the company is expected to start selling the Model X crossover vehicle.  The trademark was filed on August 5th.

Tesla Motors Inc (NASDAQ:TSLA) CEO Elon Musk said that the low-cost vehicle should not be expected until 2016 at the earliest.  The low-cost electric car will compete directly against the GM Volt with about a 200 mile range and a price tag of under $35,000.

After subsidies and grants, the Model E is expected to cost around $25,000.

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