The 2014 Ford Fiesta will come equipped with the MyFord Touch infotainment and connectivity system. The MyFord Touch unit will be an option with a 6.5″ LCD touch screen.
?Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles,? stated Ford cross-vehicle marketing manager Michelle Moody. ?MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We?re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd.?
Ford said that over 5 million cars and trucks have been sold with MyFord Touch recently. MyFord Touch is constantly being improved with help from Microsoft. The system will have more natural and accurate voice recognition, Bluetooth, phone pairing, and navigation controls.
?We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration,? added Ms. Moody. ?Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta.?
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