The Esurance Twitter contest received 200,000 entries in one minute

Posted Feb 3, 2014

Esurance ran an ad right after the Super Bowl ended. The ad received over 2.1 million tweets with the hashtag #EsuranceSave30 and around 200,000 of those tweets were received in the first minute. The viewers wrote a tweet as part of a contest to win $1.5 million.

Esurance also increased their Twitter follower count by 90,000 since the commercial aired, according to Mashable. Now @Esurance has around 120,000 followers. Esurance was also the top trend on Twitter for most of Sunday and was still a top trending topic on Monday morning.

The campaign hit around 1 billion impressions as a whole.

Esurance spokesperson John Krasinski stars in the ad and will reveal the winner on Jimmy Kimmel Live on Wednesday.