The Fancy is a social photo sharing website and mobile app that is seeking to raise funding at a valuation of as much as $1.2 billion. This would double The Fancy’s value since July.
The Fancy raised $53 million from investors like American Express, billionaire Len Blavatnik, and actor Will Smith.
Based in New York, The Fancy sells luxury lifestyle items like $9 waterproof lights to put in drinks and a $120 bird feed that connects to an iPhone and takes photos of birds. If a customer likes an item, they can buy it or click to “fancy” it.