Jessica Alba and Brian Lee’s The Honest Company Raises $25 Million Led By IVP

Posted Nov 11, 2013

The Honest Company is a multi-channel family brand that sells natural and non-toxic products.  The Honest Company has raised $25 million in a new round of funding led by Institutional Venture Partners (IVP) and joined by ICONIQ Capital.  Existing investors Lightspeed Venture Partners and General Catalyst Partners also participated in this round.  This new round adds to $27 million previously raised and will accelerate growth initiatives along with international expansion and new product development.

?Our mission at The Honest Company is to provide healthier, more sustainable products for today?s families and generations to come. We are excited to work with supportive partners that share the same vision and look forward to continued growth and reach,? stated The Honest Company President and Co-Founder Jessica Alba.

The Honest Company launched in January 2012 and saw double digital monthly growth since launching.  The Honest Company products includes bath care, skin care, household cleaning products, oral care, and baby products are are available online and at retail partners across the U.S.

?Since the first time the founders shared their vision of a healthier world for families with us several years ago, IVP has been honored to join them in making their vision a reality,? added Eric Liaw, Principal of IVP. ?We are incredibly thrilled to extend our partnership with The Honest Company as they passionately pursue their goal of making our homes safer for our children.?