The Huffington Post raised about $25 million in funding at the beginning of December. As you may recall, HuffPo had a record breaking amount of traffic during election season. Now they are getting into the acquisition game by buying out 236.com (known as 23/6). 236.com is a comedy website that was created in November 2007 as a partnership between Huffington Post and InterActiveCorp.
This acquisition indicates that The Huffington Post wants to seek other avenues of potential revenue and not just straight commentary. 236.com receives roughly 2 million unique visitors per month. HuffPo gets about 16 million. Through the acquisition, content made for 23/6 will be added to a comedy section of The Huffington Post.
“After a successful first year as a standalone comedy site we are excited to bring 236 into The Huffington Post as we launch our comedy vertical,” stated Arianna Huffington, co-founder of Huffington Post. “We look forward to creating a section that serves not only as a one-stop-shop for humor with a satirical take on the news but a spirited community for all comedy lovers.”