The New eBay Logo

Posted Sep 15, 2012

eBay has announced a new logo this week. This is the first change since the company went launched 17 years ago.  The logo still contains multiple colors, but the letters no longer overlap or have different heights.  The letters are now in a skinnier font and are all lined up.  “Our vibrant eBay colors and touching letters represent our connected and diverse eBay community,” stated eBay company president Devin Wenig in a press release.  eBay is in the process of re-branding themselves as a website for people to make purchases rather than just going for auctions.  Most items on eBay are now being sold at fixed prices rather than auctions.  Wenig said that eBay is expecting to hit over $10 billion worth of transactions taking place this year on mobile devices.  [LA Times]