A couple of companies have started tinkering with deep packet inspection technologies again. Deep packet inspection is a targeting technology that scans data packets for information about what they contain and where they come from.
Companies stopped testing deep packet inspection after several congressional hearings triggered by upset consumers. ISPs attempted to use deep packet inspection to target subscribers with ads that are based on what websites they visited in the past.
Kindsight and Phorm are a couple of companies that have started to redevelop their deep packet inspection platforms again. Kindsight is owned by Alcatel-Lucent SA. Phorm signed deals with two ISPs in Brazil and is looking to expand in South Korea and the U.S.