TheWB.com is currently in Beta and is geared to launch on August 27. Upon launch, TheWB.com will have full episodes of All Of Us, Roswell, Everwood, Blue Water High, Buffy the Vampire Slayer, Dangerous, Friends, Gilmore Girls, One Tree Hill, Smallville, The Wayans Bros., The OC and Veronica Mars. TV producers, McG and Josh Schwartz will be releasing a couple of new shows on TheWB.com such as Sorority Fever.
McG is the director and producer of Terminator 4, Supernatural, and the Charlie’s Angels movies. Schwartz is the writer and producer of Gossip Girl, Chuck, and The O.C.
?The launch of TheWB.com represents a natural progression of the Warner Bros. Television Group?s digital strategy and complements our core business, which is based upon episodic storytelling, first-class distribution and providing value to partners through advertising in a premium environment,? stated Bruce Rosenblum, President of Warner Bros. Television Group (WBTVG).
TheWB set-up a Facebook application and a Facebook fan page as part of the launch.
?These hit shows still have an incredible amount of equity with their audiences, who grew up with these characters and went through significant events in their lives just as some of the characters did on the programs,? stated Brent Poer, General Manager of TheWB.com. ?And now, through TheWB.com, users will be able to take an unprecedented level of control over their own entertainment experience by easily editing, remixing, and literally ?playing? with their favorite shows. We?re giving the users final cut.?
Johnson & Johnson (NYSE:JNJ) signed on as the charter sponsor for TheWB.com. TheWB.com is a subsidiary of Time Warner Inc. (NYSE:TWX).
1. TheWB Beta
2. WB Press Release