This Week in Tech (TWiT) hit $3.75 million in 2011 revenues and that figure is expected to beat $4 million this year. TWiT founder Leo Laporte revealed the numbers on Reddit within an “Ask Me Anything” thread.
TWiT runs 25 shows including The Tech Guy and TWiT. The revenues come primarily from reader donations and advertising. TWiT partner Lisa Kentzell manages the business side of the show and is aiming to increase income by 50% this year. Laporte and Kentzell are romantically involved, which was outed by an accidentally leaked IM conversation.
“Lisa says she plans to increase revenue 50% next year. I think she can do it. We are all working very hard to build something permanent (and much bigger than LeoTV),” said Laporte. Laporte self-hosts all of the content, but he almost turned to YouTube. “We tried to get on YouTube Live but were turned down. Turns out they only want content that doesn?t already have ads.”
Laporte said that he plans to continue to broadcast until he loses his voice. ?I love what I do and I can?t imagine getting up in the morning and not having a show to do.?
Laporte was inspired to do radio after he was working at a diner in college. One day a customer got annoyed at his goofy accent and told him “save it for the radio.” He took that comment seriously and changed his job to a radio station in college as his first big break.