ThisLife is a Palo Alto, California based startup company that has raised $2.75 million in funding led by Madrona Ventures. Other investors in this round of funding are Morado Ventures, Rogers Venture Partners, Brad Jefferson, Sujal Patel, and Brad Garlinghouse. ThisLife is known for organizing and sharing photos using facial recognition. ThisLife can also import photos from several existing photo services. ThisLife monetizes their service through premium accounts for photo storage: 20,000 photos or 10 hours of video for $7.99 per month ($79.99 per year) and 50,000 photos or 25 hours of video for $14.99 per month ($149.99 per year).