Tim Armstrong Wants AOL Stories To Increase From 33K To 55K Per Month and Pageviews Per Story To Go From 1,500 To 7,000

Posted Feb 2, 2011

AOL, Inc. (NYSE:AOL) CEO Tim Armstrong has some strong demands from the editorial team. AOL wants their editorial team to increase stories from 33,000 to 55,000 per month. He also wants pageviews per story to jump from 1,500 to 7,000 and video stories to go from 4% of all stories to 70%. Armstrong wants the percentage of stories optimized from search engines to reach 95% as well. This was all explained in “The AOL Way” presentation that was leaked by BusinessInsider.com. You can see the full slideshow here: http://www.businessinsider.com/the-aol-way#-1.