Tim Cook Says Google Glass Lacks Broad Appeal, Adds The “Wrist Is Interesting”

Posted May 29, 2013

On Tuesday at the AllThingsD D11 conference, Kara Swisher and Walt Mossberg hosted a discussion with Apple CEO Tim Cook.  Cook kept all of the company’s future products confidential, but he provided his opinion on several new technologies.  Some of his opinions have provided insight for some of Apple’s future products.  Apple is expected to announced new software at the WWDC conference two weeks from now in San Francisco.

Mossberg and Swisher asked Cook what his thoughts are on Google Glass, a “smartglasses” product that lets you surf the Internet, take photos, record video, pull up maps, and conduct other tasks through a pair of glasses.  Cook said that Google Glass likely would not have “broad appeal” except in “certain vertical markets.”

?I think wearables are incredibly interesting. It could be a profound area,? Cook added.  He pointed out that his Nike+ Fuelband is a great example of “wearable” tech that he believes is successful.

?There are lots of gadgets in the space. I would say that [of] the ones that are doing more than one thing, there’s nothing great out there that I’ve seen.? Cook said as reported by Ars Technica. ?Nothing that’s going to convince a kid that’s never worn glasses or a band or a watch or whatever to wear one. At least I haven’t seen it. So there’s lots of things to solve in this space. It is an area for exploration. It is ripe for getting excited about. There are a lot of companies in the space.?

He added that he wears glasses because he has to and that he does not know many people that wear glasses that do not have to.  People that wear them want them to be light and unobtrusive.

Mossberg asked Cook what he thinks about connected wristwatches like the Pebble watch.  Cook said that he believes the “wrist is interesting.”

“To convince people they have to wear something, it has to be incredible. If we asked a room of 20-year olds to stand up if they’re wearing a watch, I don’t think anyone would stand up,” he added.