Tony Hawk and Christopher Lloyd demo hoverboards in bizarre PR stunt

Posted Mar 5, 2014

Tony Hawk and Back To The Future‘s Doc Brown (played by Christopher Lloyd) have launched a campaign for a hoverboard that is known as HUVr. The PR stunt for HUVr features video clips with testimonials from celebrities like Tony Hawk, Moby, and Christopher Lloyd. One of the video clips features Lloyd delivering the HUVr to Hawk.

HUVr Corp claims to have staff with experience in materials science, electricity, and magnetism. There is a “destination time” of December 2014.

According to Mashable, comedy video website Funny or Die is behind the hoverboard company. Spring Studio is believed to be the company behind the campaign.

[Source: TheVerge/Mashable]