Toyota Disables Several Twitter Accounts After Super Bowl Social Media Spam Effort

Posted Feb 5, 2012

Toyota has disabled several of their Twitter accounts after being called out for spamming people that talked about the Super Bowl on Twitter. What Toyota did was create several accounts and launched a campaign called the “Camry Effect a Friend! Giveaway.” All of the Toyota accounts that spammed people were “Verified.”

What Toyota did was spit out the same tweet repeatedly in the form of a reply to people that sent out a tweet containing the hashtag #giants or #patriots. The accounts that sent out the tweets included @CamryEffect, @CamryEffect1, @CamryEffect2, @CamryEffect3, @CamryEffect4, and @CamryEffect5.

Check out the image above. All the girl did in the tweet was write about her favorite NFL team, the Patriots and Toyota quickly sent her a response about the Camry promotion. Shortly after The Next Web called out Toyota, they were sent an apology statement.

We apologize to anyone in the Twitterverse who received an unwanted @reply over the past few days. We were excited to share the message of our Camry Effect campaign in a new way and it was never our intention to displease anyone.
We?ve certainly learned from this experience and have suspended the accounts effective immediately to avoid any additional issues.
Kimberley Gardiner, National Digital Marketing & Social Media Manager, Toyota Motor Sales, U.S.A. Inc.