Toys ‘R’ Us Acquires And Subsidiaries

Posted Feb 13, 2009

Toys ‘R’ Us Inc. has announced that they will be acquiring from The Parent Co.  The Parent Co. filed for bankruptcy this past December.  The financial terms were not disclosed.  Other websites included in the deal are and  All of these sites will be operating in the same web portfolio as and  The acquired websites will remain in operation under the same.

Chris Byrne, the content director at stated that this acquisition may help boost the online presence for Toys ‘R’ Us.  “Toys ‘R’ Us has been investing heavily in making their online experience really strong,” added Byrne. “The ‘eToys’ brand name has had some cache and I’m sure they got a great deal.”  The Parent Co. has been looking for alternatives for their owned businesses since they filed for bankruptcy.