TrendKite is a startup that helps brands and agencies measure the effectiveness of PR. TrendKite has raised $3.2 million in Series A funding. TrendKite has also announced a new CEO Erik Huddleston, who was the former CTO and executive vice president of product at Dachis Group.
Even though Huddleston was named as CEO, the co-founders of TrendKite will retain executive roles. AJ Bruno and Patrick Brannen will serve as president and CTO, respectively.
TrendKite can offer companies with PR data that is needed like custom dashboards that can track popular articles and mentions by top influencers. It also offers e-mail news alerts and shareable PDF reports.
This new round of funding was led by Mercury Fund and Silverton Partners. The funding will go towards expansion of TrendKite’s data infrastructure and sales team.