TreSensa, a company that offers tools for development and distribution of mobile games, has raised $2 million in Series A funding led by Caribou Asset Management with participation from Tremor Video co-founders Jason Glickman and Andrew Reis. American Media CEO David Pecker and AdMeld founder Ben Barokas also participated in this round. TreSensa is focused on games that are built using HTML5 for mobile browsers.
Why is TreSensa focused on HTML5 games? TreSensa co-founder and CEO Robert Grossberg said that the window of opportunity in smartphone app stores have closed. He said that launching a game in app stores is “almost like a Hollywood blockbuster.” It is hard for independent developers to compete.
Creating games in HTML5 makes it possible to be developed and played across multiple devices and social networks. HBO partnered with TreSensa to build a True Blood game called True Survival in HTML5.