TripAdvisor is a popular website for hospitality venue reviews. TripAdvisor has recently acquired Wanderfly, a website that aims to make planning, booking, and traveling a personalized experience. Wanderfly raised around $1 million in funding in 2011 and planned to integrate a social element in the travel experience.
Wanderfly allows you to sign in with Facebook and add real friends to follow travel wishlists. Wanderfly also lets you make recommendations about the city that you live in. The terms of the acquisition are unknown. Below is a statement from TripAdvisor CEO Steve Kaufer.
The Wanderfly team understands the value in social travel planning. They?re a great asset as we continue our developments in this area and I am delighted to welcome them to TripAdvisor.