TripAdvisor Buys Jetsetter

Posted Apr 10, 2013

Gilt Groupe put luxury travel website Jetsetter for sale in $50 million back in October.  The company has been acquired by TripAdvisor. is a leading members-only private sales website for hotel bookings. Jetsetter will continue to operate in New York City and will be integrated into Smarter Travel Media.

“Jetsetter is an outstanding brand and I am absolutely delighted to welcome the Jetsetter team to the TripAdvisor family,” stated TripAdvisor co-founder and CEO Steve Kaufer.  “With Jetsetter and our own SniqueAway brand, we now have two leading travel private sale sites under one roof.  We are excited by the opportunities this provides to continually help drive amazing value for our travelers staying at some of the world’s most highly-rated hotels.”

TripAdvisor helps users find travel information, post reviews, and find other travel-related content.  TripAdvisor was one of the early adopters of user-generated content. The company operates 17 travel brands such as TripAdvisor, Airfarewatchdog, SeatGuru, TravelPod, and VirtualTourist.  TripAdvisor was founded in February 2000 by Stephen Kaufer and funding was obtained from Flagship Ventures, the Bollard Group, and other private investors.  TripAdvisor was acquired by IAC in 2004 and was spun off under the Expedia Inc. name in August 2005.  In December 2011, TripAdvisor spun off from Expedia in a public offering.

Last month, TripAdvisor acquired an application called Tiny Post that lets users add captions to your mobile photos using stylish fonts.