TripAdvisor LLC is a travel reviews site that receives about 30 million monthly visitors every month. The monthly visitors are spread across various properties such as airfarewatchdog.com, bookingbuddy.com, cruisecritic.com, holidaywatchdog.com, independenttraveler.com, onetime.com, seatguru.com, smartertravel.com, travel-library.com, travelpod.com, and virtualtourist.com. TripAdvisor is a subsidiary of Expedia, Inc. (NASDAQ:EXPE).
Recently, TripAdvisor acquired a majority stake in FlipKey.com. FlipKey is a vacation rental review site. FlipKey.com will continue to work as an inpendendent company.
?Vacation rentals is the hot emerging category in travel and FlipKey has a great foundation and a smart business approach,? stated Steve Kaufer, the founder and CEO of TripAdvisor. ?We believe we can help FlipKey become the leader in the space and, in turn, FlipKey content will satisfy a growing need for TripAdvisor users.?
FlipKey.com is based in Boston, Mass. FlipKey was launched in March 2008 and is led by TJ Mahony as the CEO. FlipKey has about 50,000 vacation homes reviewed across all 50 States. FlipKey’s content will begin to be integrated in TripAdvisor.
The financial details were undisclosed.