WATCH: Troy, Michigan Public Library Uses Social Media and Reverse Psychology To Get Funding

Posted Jul 11, 2012

The city of Troy, Michigan was facing a shortfall in their budget and considered shutting down the Troy Public Library due to lack of funds.  The revenues could have been raised by adding a small tax increase of 0.7%, but the Tea Party was extremely vocal and made a huge deal about it. People associated funding the library with major tax increases as a result.  The Troy Public Library had to get creative in order to stay alive so Leo Burnett created a reverse psychology campaign.  

Yard signs started to appear on a sign that said “Vote to Close Troy Library on August 2nd – Book Burning Party on August 5th.”  A Facebook Page was created for the book burning event and there was even a Foursquare check-in page for the book burning event.
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The citizens of Troy, Michigan were angry about the campaign and wanted to fight against the “idiotic book burners” so they supported the tax increase.  Below is a video of how the Troy Public Library team pulled off the reverse psychology campaign.