Trulia Inc (NYSE:TRLA) has hired Kira Wampler as their first chief marketing officer. Wampler is a former Lytro and Intuit executive. Trulia is preparing a $45 million ad campaign that is launching at the end of this quarter. Trulia went public in 2012 and has not really done much paid marketing in the past.
Trulia intensely competes against Seattle-based Zillow. Zillow also launched a TV ad campaign of their own this past summer. Zillow’s stock price has increased around 130% in the last year.
The ad campaign was created by ad agency Draftfcb. It will run on TV, radio, and other digital platforms. The ad campaign was first announced during the company’s Q4 earnings call this past Thursday.