TubeMogul is a video advertising platform that has filed its S-1, which indicates plans to go public with an offering of up to $75 million. TubeMogul is an ad-buying platform that aggregates premium and transparent inventory sources.
The total spend on TubeMogul for 2013 was $111.9 million, which is up from $53.4 million the year before. The company’s 2013 revenue was $57.2 million, which is up 67% from $34.2 million in the prior year. The gross profit for the company was $37.5 million in 2013, which is up from $17.8 million in 2012. TubeMogul’s net loss was $7.4 million (up from $3.6 million in the prior year).
TubeMogul will be using the proceeds from the IPO for global expansion, moving customers to its Platform Direct service, and enter the TV advertising market. TubeMogul raised over $50 million in funding. Some of its largest shareholders include Trinity Ventures, Foundation Capital, Northgate Capital, co-founder/CEO Brett Wilson, and co-founder/President of Products John Hughes.