TubeMogul is a company that helps advertisers buy video ad space through real-time auctions. TubeMogul has raised $20 million in a Series C round of funding. This investment was led by Northgate Capital and other investors that participated include Trinity Ventures and Foundation Capital.
TubeMogul has raised a total of $35 million thus far. TubeMogul will be using the funding to hire additional talent in engineering, sales and marketing, and international markets according to CEO Brett Wilson. TubeMogul is known for offering analytics around online video and they have built software that allows advertisers to buy video space through the auctions from different ad exchanges and publishers for a single campaign. “We feel there’s a market void at the intersection of programmatic and brand advertising that we can own,” stated Wilson.
TubeMogul has added several features into their platform like the ability for big brand advertisers to buy ad space from exchanges automatically. There is a brand-safety tool that scans each page before an ad is placed. The company also added a survey product that gives advertisers feedback. TubeMogul works with advertisers like Adap.tv, AdX, BrightRoll Exchange, and SpotXchange. TubeMogul competes with Tremor Video and Specific Media. TubeMogul’s revenue tripled in 2010 to over $50 million. Around half of their revenue is from the ad buying technology business and the other half comes from their video ad network operations.