Turn Inc. announced recently that they have raised $15 million in funding. The funding was led by Focus Ventures. Other investors that participated includes Norwest Venture Partners, Trident Capital, and Shasta Ventures. This round of funding brings Turn’s total funding to $37 million thus far.
Turn helps publishers increase the number of advertisers compete for ad inventory. Turn helps advertisers increase brand awareness using contextual and behavioral advertisement targetting.
This is Turn’s third round of funding. Turn plans on using the funding to further product development and to hire additional talent for sales and client services. Turn Inc. is based in Redwood City, Calif.