Turn.com Raises $15 Million & Launches Smart Market

Posted Mar 4, 2008

â??Turn has achieved the critical mass that our unique technology needs in order to ensure market leading performance. Weâ??re now ready to scale our market with an even broader group of advertisers and publishers.â?
-Jim Barnett, CEO of Turn

Redwood City, Calif.-based ad network company, Turn Inc. recently raised $15 million in second round funding. The investors include Norwest Venture Partners, Trident Capital, and Shasta Ventures. About 3 years ago, Turn raised $8.5 million. This news complements the launch of Turn.com’s Smart Market feature, an automated online advertising service for publishers and advertisers.

â??Todayâ??s announcement of the Turn Smart Market demonstrates that the underlying technologies driving Turnâ??automatic targeting, machine learning, and goal-driven auction pricingâ??are rock solid,â? stated Jim Barnett, the CEO of Turn. â??Turn has achieved the critical mass that our unique technology needs in order to ensure market leading performance. Weâ??re now ready to scale our market with an even broader group of advertisers and publishers.â?

Barnett is a former CEO of search engine, AltaVista.  Advertiser clients of Turn include CapitalOne, Classmates, Comcast, DeVry, eHarmony, FTD, Geico, Motorola, Netflix, Quicken, Staples, and T-Mobile. Turn was founded in 2005 by Jim Barnett and John Ellis.

[Information Source: Turn Inc. press release via Yahoo!]