TVSmiles is a Berlin based startup that works as a second screen app based loyalty program that has closed a $7 million in Series A funding from prior investors. The investors in this round include Ventech, e.ventures, Startups Group, Brandenburg Ventures, Magix, and several unnamed investors.
TVSmiles analyzes the audio signature of TV ads that you watch and pushes additional branded content to smartphones so interactions can be tracked. Users are rewarded a virtual currency called “Smiles.”
Launched in January 2013, TVSmiles booked seven-figure campaign revenues from companies like Mitsubishi, J&J, and Wrigley. The app has hit over one million downloads and has more than 50,000 five-star reviews. The number of monthly active users are between 300,000 and 400,000 with up to 100,000 daily users.
?We are very happy to have won leading international investors for the A-round,? stated TVSmiles CEO Frederic Westerberg. ?This year we?d like to establish TVSmiles as the default second-screen advertising platform for all TV advertising companies and use the additional capital to launch the first international markets.?