Twilight DVD Sells 3 Million Copies On First Day

Posted Mar 23, 2009

Twilight the movie based on the book series by Stephenie Meyer has achieved quite a substantial milestone.  The Twilight movie, created by Summit Entertainment announced today that the DVD release of the movie sold 3 million units on the first day of release.  The DVD was released this past Monday and an event centered around it.  The event was called “TWILIGHT at midnight.”  This allowed retail companies to stay open late and fans were able to line up in numbers to purchase the DVD.

The stars of the movie appeared at different locations in promotion of the movie going on sale.  Rachelle Lefevre (Victoria) appeared in Salt Lake City, Ashley Greene (Alice Cullen) appeared in Los Angeles, Edi Gathegi (Laurent) appeared in New York, and Nikki Reed (Rosalie Hale) appeared in Chicago.

Twilight beat the record of the top five best first day DVD releases in the past two years.  This record beat Pirates of the Caribbean, At World’s End, The Dark Knight, Harry Potter and the Order of the Phoenix, and Transformers.

Twilight arrived in theaters on November 21, 2008 and made $69.6 million in the first weekend domestically and $380 million worldwide.

The last time I wrote about Twilight it was because Stephenie Meyer decided to postpone the 5th book in the series since it leaked on the Internet.  The update since then is that Meyer will make Midnight Sun her next project and has not finished writing it yet.  She definetely plans on still publishing it.  Once Breaking Dawn is released, Meyer will have more time to finish Midnight Sun.

[via FOX PR]