Twitter has acquired Bluefin, a TV analytics company. This acquisition is believed to be Twitter’s large acquisition to date. Twitter definitely spent over $40 million on the acquisition since that is what they spent on TweetDeck two years ago.
Why does it make sense for Twitter to buy a TV analytics company? It is the most mentioned social media platform on television when it comes to major events like the Super Bowl.
If you look at BlueFin’s website right now, you will notice that the company is working on building a Social TV Report about the commercials that succeeded in driving social conversation. They also have a widget that shows the most social shows on TV yesterday, the past 7 days, and all time. We have embedded that widget below.
BlueFin Labs raised around $20.5 million in funding from investors like Time Warner Investments, SoftBank Capital, Acadia Woods Partners, Brian Bedol, Jim Pallotta, Redpoint Ventures, Dan Gilbert, Lerer Ventures, Kepha Partners and the National Science Foundation.