Twitter Adds Team Members in Effort to Monetize

Posted Jul 26, 2011

Twitter has added Joel Lunenfeld to their team as director of global brand strategy and Pam Kramer is coming on as the vice president of consumer marketing. The additions to the senior management team are part of Twitter’s aim to effectively monetize the service. TechCrunch reports that Kramer has experience with Super Bowl ads and that Lunenfeld will develop partnership programs with Twitter’s advertisers.