Twitter has updated their advertising tool software today so that brands, and advertisers can schedule and publish tweets directly from Twitter. Brands and advertisers used to rely on social media services like Hootsuite and SocialFlow for scheduling tweets.
Twitter’s Ad Products can schedule and publish their tweets up to one year in advance. The tool supports both promoted tweets and non-promoted tweets. The scheduled tweets can be controlled through ads.twitter.com and tweets can be scheduled as often as every minute.
This feature was likely one of the most requested from brands and advertisers because they have to pay third parties to schedule the tweets.
[Source: Twitter Blog]