Twitter will be improving the Trending Topics algorithm by focusing on “most breaking” and “immediately popular” topics. Trending topics were generally controlled by consistently popular topics including pop singer Justin Bieber.
?The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the ?most breaking? breaking news from across the world. (We had previously built in this ?emergent? algorithm for all local trends, described below.) We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting,? said Twitter staff in a note to Mashable. [Mashable]