Twitter Inc (NYSE:TWTR) has announced that it has acquired CardSpring, which will enable the social media company to enhance ?in-the-moment commerce experiences.? CardSpring is an app platform that enables developers to build card-linked coupons, loyalty cards, and virtual currency that works with credit cards. Twitter will keep CardSpring open as a wholly owned subsidiary.
?At Twitter, we will continue to grow the adoption of our platform and work with our publisher, financial, and retail partners to create new, innovative commerce experiences for consumers,? said CardSpring.
CardSpring launched a service called CardSpring Connect last year. CardSpring Connect is a commerce analytics system that connects to a merchant’s existing in-store point of sale system. The service lets businesses track how sales are connected to only promotions.