Twitter Inc (NYSE:TWTR) has launched a language targeting service for promoted tweets and promoted accounts. Advertisers can now target 20 different languages, giving users more “relevant ads.” Twitter uses a number of different signals to determine a person’s language, not just the language selected in their profile settings. Twitter looks at the languages that correspond to their activity on Twitter, which means that a user can be targeted by multiple languages if Twitter decides that a user is multilingual.
“Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages. For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world,” said Twitter in a blog post.
Twitter already has other targeting options like interests, keywords, gender, location, and audience segments.