Twitter Inc (TWTR) partners with Yahoo! Japan

Posted Apr 25, 2014

Twitter Inc (NYSE:TWTR) has partnered with Yahoo! Japan to offer its suite of advertisement products to small- and medium-sized businesses in the country. Yahoo! Japan will integrate Twitter ads into its existing advertising platform and become a reseller so that small businesses can access Twitter?s Promoted Tweets, Promoted Accounts, and Promoted Trends within Yahoo! This is the first time that Twitter is opening up advertising to small firms in Asia.

?This partnership is an important milestone for Twitter in our efforts to bring Twitter Ads to advertisers big and small across the globe,? said Twitter in a blog post. “A year ago, we launched our self-serve ads platform to all SMB advertisers in the U.S., enabling them to amplify their organic Twitter presence and engage with the right audience. Late last year, we rolled out Twitter Ads to all SMBs in the UK, Ireland and Canada after making significant improvements to our targeting and measurement tools based on advertiser feedback.”

It is unknown when exactly the joint ad product will be launching, but it will be happen “soon.”