Twitter has increased the Promoted Trends price to $200,000 per day for the service. The new price went into effect earlier this year, which is about 33% higher than what the company wanted last year. When Promoted Trends first went live in 2008, it was believed that Twitter was charging around $80,000. After the model proved to work, Twitter has been increasing their prices.
Twitter does not feature a promoted trend every day. The website highlights only one Promoted Trend at a time as well. Twitter is a few months from launching their advertising API later this year according to sources with TechCrunch. The API would allow larger advertisers and their agencies to launch scaled-up campaigns across Twitter. It would also give them more sophisticated targeting and analytics tools.