Twitter has launched a new service called Promoted Tweets, which lets users target target specific users like where they are located. Twitter has been testing this feature with ad companies like British Airways, Coca-Cola, and Wendy’s.
This feature is now available to all users. Below is an example of how British Airways used the new service:
Advertisers will be able to start using the program at ads.twitter.com. The ad companies will only have to pay when users interact with them.