Twitter Now Has Targeted Ad Tweets

Posted Jul 19, 2012


Twitter has launched a new service called Promoted Tweets, which lets users target target specific users like where they are located.  Twitter has been testing this feature with ad companies like British Airways, Coca-Cola, and Wendy’s.

This feature is now available to all users.  Below is an example of how British Airways used the new service:

Advertisers will be able to start using the program at ads.twitter.com.  The ad companies will only have to pay when users interact with them.