Twitter Inc (NYSE:TWTR) is shutting down millions of bot accounts. There were even 20 million fake accounts for sale on Twitter this past summer, according to The Wall Street Journal. Even large media brands like Mashable and CNN are followed by tons of fake accounts. BusinessInsider reports that about 651 million people have opened accounts on Twitter and then abandoned them. Twitter has over 232 million monthly active users and they have disclosed that around 5% of their user base is fake.
Twitter Inc (NYSE:TWTR) has ways of curbing fake accounts by preventing account holders from bulk following or unfollowing other users.
Jim Vidmar allegedly manages 10,000 bots for about 50 clients in Las Vegas. Twitter started to flag accounts that have incomplete profiles, no profile photos, and are not active. However, the social media black market adapted to those flags.
One of Vidmar’s clients is an Australian rock band called The Contagious. Vidmar added over 100,000 Twitter users in a week for the band. Now the band has over 320,000 followers. This is up from the 20,000 that they had in the past. Vidmar said that Facebook suspended his accounts and threatened legal action against him for performing similar activities there.
This past Friday, Twitter Inc (NYSE:TWTR) added a job opening ad for an anti-spam product manager. The job listing has been taken down since then though.