Two People Arrested At Dell Round Rock Campus For Bad Marketing Stunt

Posted Feb 16, 2011

At the Dell Inc. (NASDAQ:DELL) campus in Round Rock, Texas, two employees were arrested for a bad marketing stunt. The Round Rock SWAT team responded to 911 calls of a suspect inside one of the Round Rock campus buildings on Monday morning. A person dressed as a biker and another person in a skull mask told people to “go to the lobby.” But it turns out that the biker was just promoting one of the Harley-Davidson features supported by the Dell Streak tablet product. It was an in house marketing plan that nobody really knew about. [KXAN]