Uber, the on-demand car company, has launched a new marketing stunt to “honor” San Francisco?s LGBT Pride week. Uber is offering to marry people on-demand.
“When your UberWEDDING arrives, we?ll get started right away. You?ll first work with our on-site notary to obtain your marriage license. Once the license is official, the violinist will begin to play and the ceremony will commence!” said Uber in a blog post. “You?ll walk down an aisle surrounded by flowers from Bloom That and candles from bella j. After you both say ‘I Do,’ we?ll celebrate with dessert from SusieCakes, cheers with champagne from Iron Horse and you?ll receive a gift bag from L.”
If you want to have a sudden wedding, open up the Uber app and drop a pin where you want the wedding to take place. Uber will also provide you with vows.
?From arrival to ‘I do’ will take 45 ? 60 min,? said Uber. “We?re thankful to be based in San Francisco, a city that recognizes love doesn?t have to look any certain way. In honor of Pride week, we?re celebrating the inclusive idea that love is love with something that lasts a lifetime.”
While this marketing campaign may sound sincere, many people are offended by it:
how many times have I said @Uber is a TERRIBLE company? Uber Turns Gay Marriage Into A Marketing Stunt http://t.co/C1lrvW2PHa
— Michael Browne (@mykeebe) June 26, 2014
Uber Turns Gay Marriage Into A Marketing Stunt to get you married in an hour. That's way to cheesy and going to far.
— Duane Brown (@duanebrown) June 27, 2014
Shameless commercialization of gay marriage by Uber? I suppose we should think of it as yet another step towards marriage equality!
— Aarjav Trivedi (@aarjav) June 27, 2014
To everyone involved: what's wrong with you? – @Uber Turns Gay Marriage Into a Marketing Stunt http://t.co/FOWkywo4AX
— Amy Ong (@theWriteAmy) June 27, 2014
i am genuinely unsure how i feel about this // Uber Turns Gay Marriage Into A Marketing Stunt http://t.co/4bWSJml9DQ
— Pip (@BabyHawkNYU) June 26, 2014
Uber turning gay marriage into marketing stunt. Not a big fan of it, leave the Pride alone #uber #tech #wtf #pride http://t.co/bIYgWAlQAi
— Allen chan (@abiem01) June 26, 2014