Oh the irony! Around the same week that Amazon.com was hit by a glitch in the system where the sales rankings for gay and lesbian books on the website were dropped, the U.S. Patent and Trademark Office awarded the company with a patent that they filed about 4 years ago. The patent is titled “Automatic identification of unreliable user ratings.” A hacker nicknamed Weev claimed responsibility for the Amazon.com sales ranking and reviews glitch.
Ironically, the Amazon.com patent for Automatic Identification of Unreliable User Ratings invention focuses on providing a feature that automatically detects product ratings from being gamed by flagging inappropriate content. All of the gay and lesbian novels in the Amazon.com system were flagged as inappropriate content by the glitch that the hacker put together. Once it was noticed, bloggers and Twitter users got upset and coined a term called “AmazonFAIL” in response to the situation.