ValueClick Acquires In-Game Ad Company Greystripe For $70 Million

Posted Apr 26, 2011

ValueClick, Inc. (NASDAQ:VCLK) has acquired online marketing company Greystripe for $70 million. Greystripe provides ads within video games. Greystripe said that their video game advertising network reaches over 30 million users. Greystripe was founded in 2005 and they have raised over $18 million in venture capital funding from Peacock Equity, Incubic Venture Fund, Steamboat Ventures, and Monitor Ventures. ValueClick said that this acquisition will increase their market share in the U.S. mobile ad market. [DMW]