Verizon CEO Lowell McAdam Helped Convince Steve Jobs To Add 4G To The iPhone 5

Posted Apr 12, 2013

When Lowell McAdam, the CEO of Verizon Wireless, spoke at the National Association of Broadcasters conference earlier this week, he said that he was responsible for convincing the late Apple co-founder Steve Jobs to add 4G LTE to the iPhone 5.  Jobs was mostly interested in the speed that video can be played over Verizon’s 4G connections.

“I was really trying to sell him and he sat there without any reaction. Finally he said, “Enough, you had me at 10 megabits per second. I know you can stream video at 10 megabits per second,” said McAdam at the conference, which was quoted by Fierce Wireless.

Obviously McAdam’s persuasive abilities was not the only driving force behind Jobs’ decision to make the new iPhone 4G-compatible.  Jobs knew that many Android-powered devices were going to be powered by 4G in the foreseeable future.  He knew that Apple would fall behind without offering faster data speeds.  The Apple iPhone 5 was expected to have 4G capabilities since the iPhone 4S did not.