Vevo, the Hulu of music videos has hired David Kohl. Kohl is a former executive at Nokia Corporation where he worked as the Head of Advertising at Sales & Publishing. Kohl will have a challenge ahead of him because Vevo supposedly has convinced the music industry that they could make more money on advertising than YouTube.
Vevo expects to stream about 450 million videos per month. Kohl will be running a team of six people. Kohl plans to expand the advertising sales team too. Vevo now has about 45 employees. Kohl ran the interactive advertising group at Nokia. Kohl also previously worked at MTV, Vivendi, and Comedy Central.