First Impression Of Music Website Vevo

Posted Dec 9, 2009

Now that Vevo has been fully constructed, I have decided to give a quick in depth review of what I think of the service.

It seems like the service had a very rough public launching because I have not been able to watch one music video yet. Every one the music videos seem to freeze up at the 78% mark. I tried it on Google Chrome and Mozilla Firefox.

Last night when Vevo was supposed to officially launch, there was nothing on the homepage except for the navigation, broke videos, and the search box.

In terms of launching to the public, I give Vevo 1 star out of 5.

Hulu took their launch very seriously. When they launched, the homepage was covered with great featured content and all the videos were working.

Navigation/User Interface:

However I really like how the company set up the navigation, search, and video areas. The navigation is broken down by Videos, Artists, Genres, Channels, and Playlists.

Videos can be sorted by Most Viewed Today/Week/Month/All-Time. The videos can also be sorted by Genre and Time Range. The Genre section shows the most popular videos under Alternative, Blues, Children’s Music, Christian & Gospel, Classical, Comedy/Humor, Country, Easy Listening, Electronic/Dance, Holiday, Jazz, Latino, Other, Pop, R&B/Soul, Rap/Hip-Hop, Reggae, Rock, Soundtrack, Spoken Word, and World. I like the diversity of music video genres.

Channels are hand-picked categories by Vevo staff. Playlists allow the website visitor to play a list of videos consecutively.

Navigation and user interface gets 5 stars out of 5.

Home Page:
Despite the lack of content on the launch night, the Vevo homepage has a Most Popular Today feature. Below that is featured content that scrolls across from various artists. Underneath the featured content is a list of the Top Videos, Top Playlists, and Popular Artists.

There is also a lot of white space surrounding the user interface of the homepage indicating that there is a potential advertising scheme that involves the homepage. Many marketing companies will place a background in that white space for a day and pay top dollar for it.

I give the home page a 4 out of 5 stars. I docked them one point is because it looks very generic. It almost looks like the website based the whole design on

Overall I give Vevo 4 out of 5 stars because I foresee myself using the service very often. On the launch night and today I was very excited to use the service, but it seems very unstable right now. Had this issue been avoided, I would have given Vevo a much more glowing review.