Vungle is a video monetization platform that has raised $17 million in Series B funding led by Thomvest Ventures. One of the reasons why Vungle is doing well is because of app install ads.
Developers are able to increase their promotion of their Apple iOS and Google Android apps through this form of advertising. Vungle is serving ads to around 100 million people per month.
Vungle plans on using the funding to boost their mobile video ad exchange to drive interest from advertisers.