VHX is a Brooklyn based company that makes it easy for video makers to sell their content to consumers. The company launched last year with Aziz Ansari as a partner. Aziz distributed his comedy special “Dangerously Delicious” through VHX. VHX added around 60 videos to sell since then.
VHX is expected to open up the service so that anyone can upload and sell content eventually. VHX will be using the funding to build out that platform.
This round of funding was led by Union Square Ventures. Existing investors Lerer Ventures, Lowercase Capital, and Alexis Ohanian have participated in this round along with new investor William Morris Endeavor.
VHX plans to offer incentives to use their platform by offering better terms than the standard 70-30 split. VHX has generated gross sales of about $2 million.