Vidyard Raises $6 Million In Series A

Posted Mar 21, 2013

Vidyard is a video marketing company that has raised $6 million in Series A funding.  OMERS Ventures led this round funding with participation iNovia Capital, SoftTech VC, and Jill Rowley.  Vidyard gives marketers actionable data for their video content.

?Our journey to this point has been nothing short of remarkable and I?m happy to announce that we?ve secured Series A financing from an amazing group of investors. This deal comes on the tail of significant momentum as we continue to develop the ‘video marketing platform’ category. We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave,? stated Vidyard founder and CEO Michael Litt.

Vidyard offers marketing tools and analytics for companies that want to use video content to help grow their business.  Marketers will be able to measure, optimize, and generate leads with the data.  The data can be used to convert more customers and a stronger ROI.  Vidyard was recently integrated with leading marketing automation platforms HubSpot and Eloqua.